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     Advertising Campaign Idea Development
Headlines & layouts for 3 to 6 print ads.............................................$500, $1000
Script & rough storyboard for TV commercial......................................$1500 each
Creative platform (3 to 6 written pages).............................................$750, $1500
Body copy is billed separately

Presentation to Assist Your Company to Acquire New Business
Complete Services (headlines and rough layouts, creative platform, working with
creative teams, if needed)
...................................................................$4000 each
Once the account is retained, add 2.5% of the first year's gross billing, but only
in excess of basic creative fee.
Participation (as an outside consultant) in presentation to client......$250, $500/hr.
Legal assurance provided that no further communication will exist between us,
as your consultant, and your client/advertiser ~ without prior approval by you.

Follow-through on Print Ads
Supervision of photography, art work, mechanical & production ..........$750/day

Follow-through on TV Commercials
Pre-production (selection of suppliers, talent, props, locations, conferences,
creative supervision, etc.)
..............................................................$1500, $3000
Participation at the shooting, location or studio...................................$1500/day
Post-production (supervision of music, voice mixing, prints)....$1500, $2500/day
Complete follow-through from beginning-to-end..........................$3500, $5000

Per diem costs, such as travel, room and board, etc. ~ are not included in the above listed fees.

Radio Commercials
Script.............................................................................................$500, $1000
Follow-through (voice, music, mixing, recording)...........................$1500, $3000
Media recommendation...................................................................$300, $500

Preparation of a Direct Mail Campaign
Rough layout and copy (body copy included).............................$2500, $5000
Follow-through (consultation on selection of lists, production, analysis of returns,
fulfillments, ect.)
.............................................................................$3000 $5000

Brochures and/or Catalogues
Copy and layout...............................................................To be determined

Displays
Copy and layout...............................................................To be determined

Product Packaging Concepts
Rough layouts (3 to 6).................................................................$1500, $3000
Follow-through (prototype, production, printing, reproduction)...............$3000
Testing (supervision of pre-production research)......................................$500

 

©2004 The Image Group, Inc. 400 Main Street • Orwell, Vermont 05760 • USA
Toll Free: (888) ID-ARE-WE (432-7393) • Business: (802) 948-2290 • FAX: (802) 948-2015
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